“The noblest pleasure is the joy of understanding."
Design stories take on the perspective of the strive within a company and many times the goal of a task force involves several thousand of critical thinking separate minds. it is through the clarity of expression and clear understanding of the final goal that compelling multimedia can be produced. within teams of creative professionals, the directive has to resonate and sometimes challenge each other to break through individual filters. each person is uniquely biased by life itself, so we must be at the utmost focus when conjuring an image that has the intent of speaking directly to someone's directive mind.
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As members of the design community, it becomes the designer's responsibility to consciously guide the output towards something properly human. non-natural interactions feel forced, and human directives cannot ignore details that escape reason and logic, even if only noticed by our subconscious. order and elegance are also not to be forced but unveiled. the easiest and most beautiful to display something is to show the beauty the universe itself has already bestowed upon it at the moment it was allowed to come into existence.
P C H I N T E R N A T I O N A L
C O M M U N I C A T I O N D E S I G N
ART DIRECTION + DESIGN + DEPLOYMENT
C A N O N 5 D M A R K I I I