D E S I G N  S T R A T E G Y 

A S S E T  P R O D U C T I O N

I N  G A M E  T A K E A W A Y S
​E N G I N E E R I N G  S T A T S

H P  S U P P L I E S
V. R.  I N T E R A C T I V E  E X P E R I E N C E

CREATIVE direction + DESIGN + DEPLOYMENT

WEBSITE AND CONTENT DESIGNED BY ©EDUARDO M NAUIACK 2020 ALL RIGHTS RESERVED

T O N E R  V A U L T
E X P E R I E N C E  S E L E C T I O N

W A T C H  T H E  T O N E R  E X P E R I E N C E 
​P L A Y B L A S T

H P  C A R T R I D G E  T E C H N O L O G Y

 V I R T U A L  R E A L I T Y  E X P E R I E N C E  –  O C U L U S  +  V I V E  +  M I X E D  R E A L I T Y

p a r t i c l e
​R o o m

D R O P 
​C H A M B E R

E X P E R I E N C E
​R E S E T

T O N E R  J O U R N E Y 

T O N E R  J O U R N E Y 
C O M P L E T I O N  R O O M

i n k  J O U R N E Y 
C O M P L E T I O N  R O O M

Stats and content provided by industry experts and stakeholders were nested within the experience at relevant points, along with appearing in the narration track accompanying the journey. these emotional trigger moments were considered and chosen to enable high rates of relevant information anchoring. the text and color palette were designed to comply with hp's brand guidelines, including the use of HP Simplified font.

Tasked with exemplifying the cutting-edge technologies present in hp's everyday print supplies, HP ink and toner supply divisions partnered with Aniden Interactive to develop a virtual reality experience. this virtual world was designed to embed the engineering stats provided by industry experts in a memorable, fun, lay-person consumable experience

​N A V I G A T I O N  C O N T R O L
L E F T  A R M

i n k 
​f o r m u l a t i o n

W A T C H  T H E  I N K  E X P E R I E N C E 
​P L A Y B L A S T

i n k  J O U R N E Y 
C O M P L E T I O N  C E R T I F I C A T E

( P H Y S I C A L + D I G I T A L )

I N K  J O U R N E Y

F U S E R
​R O O M

D A T A
P R O C E S S I N G

I N K  V A U L T
E X P E R I E N C E  S E L E C T I O N

S A Y  H E L L O

C.E.S 2018 – LAS VEGAS, NV  / GLOBAL PARTNERS

​A C T I O N  T R I G G E R S
R I G H T  A R M

Considering the target audience level of familiarity and comfort with V.R, the experience was tailored to deliver simple, straightforward interactions. every experience was accompanied by well-defined directions by the game mechanics and narrator tracks.

T O N E R  J O U R N E Y 
C O M P L E T I O N  C E R T I F I C A T E

( P H Y S I C A L + D I G I T A L )

L A S E R
​R O O M

J O U R N E Y  S T R U C T U R E
S C R I P T  S A M P L E

Introduction: Vault Room
vault-intro-01
(L-0) Narration: "Welcome to the Original HP Ink and Toner VR Experience!"
Room is dark and all we can see are Cyan Magenta and Yellow glowing orb/firefly entities floating around you. Arm is equipped with a laser gun that remains active the entire experience of this room.
vault-intro-01-alt
Narration: "Welcome to the Original HP Ink and Toner Virtual Reality Experience!"
Room is dark and all we can see are Cyan Magenta and Yellow glowing orb/firefly entities floating around you. Arm is equipped with a laser gun that remains active the entire experience of this room.
vault-intro-02
Narration:  "Here you can learn more about our unique HP toner and ink technologies. It is up to you to decide whether you want to become an INK or TONER specialist."
vault-intro-03
Narration: "But before you get to choose, we need to gather energy to light up the room and power up our printers. Grab or shoot the colored orbs to get familiar with your equipment and controls."
vault-intro-03-alt
Narration: "But before you get to choose, we need to gather energy to light up the room and power up our experience. Grab or shoot the colored orbs to get familiar with your equipment and controls."
vault-intro-04
Narration: "Use your right trigger button to shoot and your left trigger button to grab the orbs around you!"
As the player shoots or grabs the orbs they evaporate into tiny sparkles that are sucked into the center of the room. As we grab/shoot we notice the HP logo in the center of the room is getting brighter and brighter- eventually illuminating the entire room.
vault-intro-05
Narration: "Quickly! Get as many as you can!"
After shooting/grabbing the correct number of orbs the room is turned fully on.
vault-intro-06
Narration: "Well done! You are now ready to learn all about the secrets of HP print cartridge technology!"
vault-intro-09
Narration: "Look at the navigation pad on your LEFT arm. Which experience would you like to dive into? INK or TONER? Choose INK or TONER on your left arm display to start your first experience."
If no player action for 45 seconds, narrator delivers the following line
vault-intro-10
Narration: "Select the INK or TONER experience from your left arm display to get started."
If player taps “Info” button at this moment, loop narrator delivery back to (Y-0)
Player taps one of the two paths, if not, after 15 seconds narrator repeats previous line once
vault-intro-11
Narration: "I see you have selected the Original HP ink experience. Good choice! Have fun!"
vault-intro-12
Narration: "I see you have selected the Original HP toner experience. Good choice! Have fun!"
Bright round room lighting dims, color explosions begin to cover the walls starting behind the player, HP logo floating in the center recedes into the floor, ink / toner cartridge takes place in the center of the room. Cartridge explosion animation unfolds in center, room darkens highlighting the cartridge and callouts appear on the exploded cartridge preparing for the overview before the first demo room.
If player idles for 45 seconds after final narrator delivery, loop demo to action marker (L-0)